It’s straight forward. All you need is a video to start advertising across thousands of websites that offer video ad opportunities.
This can be any video you want your target audience to watch and video ads demonstrate some of the strongest Return On Investment of any type of digital advertising.
How Video/OTT Advertising Works
Our sophisticated video ad targeting allows you to target your customers in any of the following ways:
- Amazon OTT and Video
- Video Retargeting
- Video Keyword Targeting
- Video A.I. Targeting
- Video Behavioral Targeting
- Video Targeting on Facebook/Instagram
- Video Targeting with Mobile Conquesting
- Cross Platform Targeting with Video Pre-Roll
- YouTube Targeting
- OTT and Connected TV
- Native Video Ads
- Social Mirror OTT Ads
- Custom Audience Matching & Lookalike Audiences– target people on your list of emails, addresses, or phone numbers and show them video or OTT ads.
What’s OTT? It’s the newest way to target your ads! Get Connected TV access to streaming programming through the Amazon DSP and Fire TV Stick, Roku, Chromecast, AndroidTV, sling, XBox TV, AppleTV and more. Our OTT Offerings Are PREMIUM: 100% of our OTT ads are served on Connected TVs – the most desirable inventory. Plus we can layer in On-Site Visit Tracking to your business to show you of the people who saw your OTT ad, then visited your location.
Among those who discovered their new favorite show within the past year, 84% said they watch it on a streaming platform (OTT). Just 13% said that they watch their recently-discovered favorite show on traditional TV.
Source: https://www.marketingcharts.com/television/tv-audiences-and-consumption-234389?mc_cid=1f2b849906&mc_eid=a8907e3b1e
Where are some of the places your OTT ads will run:
Learn how Vici can help your company
gain an edge on the competition.
Get your free Video/OTT Product demo scheduled today